Let's face it...

[arib]

"OK, you're hip, but face it: Hasidic Jews are hipper. They moved to Williamsburg before you did, they were into Kabbalah before Madonna was, and—as artist Elliott Malkin's eRuv: A Street History in Semacode (dziga.com/eruv/index.php) makes elegantly clear—they were master map hackers at least a century before Google Maps opened its code and made 2005 the most happening year in cartography since, oh, 1492."

Res of the article here: http://www.villagevoice.com/screens/0532,dibbell,66569,28.html